From the press notes:
Los Angeles-based women’s label, Wildfox, introduces its Fall 2015 collection, ‘La Dolce Vita’, inspired by the idea of escaping winter for a vacation in Italy to spend long, leisurely days painting and exploring the sights, swimming in the sea, and riding Vespas along the breathtaking Amalfi coast.
Creative Director, Kimberley Gordon, says, “I kept feeling like I didn’t want summer to end. I’d been looking through Slim Aarons’ “La Dolce Vita” and I wanted to slip inside the book and onto the lounge chairs.”
“When you start designing for fall, it’s fun because you can play with knits and jackets, but I find it hard to have to get so dark and cold with colors! I thought about where you could be that fall could feel like a continuation of summer…a permanent vacation.”
In a range of signature soft lightweight knits, sweaters, intimates, and denim, fall perfectly captures the air of Italy while staying true to the Wildfox aesthetic. Paying homage to a country renowned for its art, architecture, culture, and cuisine, equates to wine references, allover pizza prints, the classic phrases: “Kiss Me I’m Italian” and “Italians Do It Better”, and Italian sayings such as “Voglio un “buongiorno” Un bacio e un Caffè” [I want a ” good morning ” A kiss and a Coffee].
Mod graphics, bold floral prints, and neon mosaic patterns cover flirty shift dresses, cropped tees and fleece sweatshirts to channel the late 60s, while crocheted knit sweaters, ringer and raglan tees, and rounded fonts nod to the 70s.
In true Wildfox form, several lighthearted graphics include a slice of pizza coming out of a pocket tee, and phrases like “Holy Cannoli!” and “In memory of when I slept in” can be found on tees, raglans, and jumpers.
This season includes a substantially larger offering of sweater styles, ranging from intarsia graphics and allover prints to emoji-style appliques and cable accents in multicolored yarn. Four solid sweaters in cropped, hip length, boyfriend, and tunic fits are offered in various color options per style.
New woven pieces include a mini swing dress, oversize button down shirt, and drawstring jogger pants in plaid and rose printed flannel. Cropped velvet baseball jackets come in color blocked pastel, burnt orange, and black options that can be worn on their own, or paired with matching velvet drawstring shorts or lace-up sweats.
Fall intimates include signature classic pj sets, sleepshirts, cami sets and rompers made of heavenly soft modal/spandex knit fabrics in wine and charcoal colors. New this season are intimate seperates, which include a variety of tops and bottoms with playful graphics and phrases on soft rib, cotton/spandex and modal/spandex fabrics.
A variety of solids and allover teddy bear, pizza, and rose prints can be mixed and matched. Tops include a sporty soft cup bra with branded WILDFOX elastic trim, strappy crop cami, ruffle crop cami, and for more coverage, a merrow edge cami.
Matching bottoms are the Nolita knickers and lounge pants with branded WILDFOX elastic trim and the high waist tomboy brief. Feel the warm sun on your cheeks and wind tussle your hair as strawberry gelato drips down your hand; book a plane ticket, close your eyes and travel with us: Benvenuti in Italia!
The fall collection will be available starting in July at the brand’s Sunset Plaza flagship store in Los Angeles, as well as online at Wildfox.com, and select specialty and department stores worldwide.
Prices range from $55-$218 for knit tanks, tees, sweatshirts, pants, and dresses, $98-198 for sweaters, $154-$220 for woven tops, jackets and bottoms, $128-$158 for denim jeans, skirts, dungarees and dresses, and $28-$148 for intimates.
Photos courtesy of Wildfox
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