It was first announced in October that Tommy Hilfiger and Zendaya were collaborating on the brand’s Spring 2019 collection. The reveal came with an Instagram post that had “Zendaya / Tommy” on top of a disco-era themed background. That was our first hint about the collaboration’s aesthetic
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In a series of Instagram videos, it was just revealed that Tommy x Zendaya will be showing in Paris on March 2.The collection will be part of TommyNow, the brand’s “see-now-buy-now” format, meaning all of the runway looks will be available instantly. “TommyNow has become an integral part of our brand story, celebrating our optimistic and inclusive energy will audiences globally,” Hilfiger said. “For spring 2019, we can think of no better place to premiere the first TommyXZendaya collaborative collection than Paris. Our innovative ‘see-now-buy-now’ experiential show will blend our Americana heritage, Zendaya’s confidence and optimism, and the city’s iconic elements for a truly unforgettable runway event.”
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