Anna Kendrick

WHO: Actress Tiffany Haddish, actress Anna Kendrick, actress/singer Hailee Steinfeld, actress Jenna Dewan Tatum, actress Kate Bosworth, TV personality Cat Deeley, band OneRepublic, singer Charlie Puth, DJ Questlove, singer Charli XCX, singer Troye Sivan, DJ Kitty Cash and more

WHAT: Target and Hunter hosted The Ultimate Family Festival to celebrate the launch of Hunter for Target. The festival, which was open to the public, featured a series of interactive installations designed to bring the collection to life for families to learn, shop, explore and enjoy the great outdoors together. Throughout the day, guests enjoyed a lineup of live musical performances by OneRepublic, Charlie Puth, DJ Questlove, Charli XCX, Troye Sivan and Kitty Cash, as well as shopped the collection before it launches in stores and online on Saturday, April 14.

WHEN/WHERE: Sunday, March 25 | Brookside at the Rose Bowl, Pasadena, California

This spring, Target is partnering with Hunter – a British heritage brand – on a limited-edition lifestyle collection that brings the entire family together to enjoy the great outdoors. Hunter for Target includes home and outdoor goods, as well as boots, sandals, jackets, tops, bottoms, backpacks, duffels and small accessories for women, men, girls, boys and toddlers. A number of items in the collection are a first for Hunter, including many of the home and outdoor goods, such as hammocks, sunshades and coolers. Hunter for Target includes more than 300 items. Products range in price from $5-$80, with the majority of items under $30. The collection will be available at select Target stores and on Target.com Saturday, April 14 through June 14, or while supplies last.

Photos by Billy Farrell/BFA.com, Neil Rasmus/BFA.com, Hagop Kalaidjian/BFA.com, Joe Schildhorn/BFA.com