Coach has gone to the dogs with the release of its newest advertising campaign titled “COACH PUPS”.
Headlined by Miss Asia Kinney, the adorable four-legged companion of Lady Gaga, the new campaign features canine stars in a series of portraits photographed by Steven Meisel.
Celebrating the dogs in our lives, COACH PUPS captures the pups’ unique personalities as they “model”
Coach’s Fall 2015 star bags. Additional PUPS staring in the campaign will be revealed shortly.
Miss Asia Kinney, Lady Gaga’s now famous French Bulldog has amassed a substantial social media following in only a few short weeks. The Coach bags she elegantly models in the campaign are the Edie and the Rucksack.
Art directed by Fabien Baron and styled by Karl Templer, COACH PUPS will appear in print, online and on outdoor media globally starting in July.
Lady Gaga commented: “I am so proud of Miss Asia! She’s a natural in front of the camera, and we’re both so excited that the iconic Steven Meisel shot her for Coach’s pup campaign! I really love getting to watch my best friend be a star.”
Coach has made a donation to Chicago French Bulldog Rescue (frenchieporvous.org) on behalf of Miss Asia Kinney and her devoted owner.
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