NEW YORK, Feb 6, 2008 / FW/ — Target is partnering with American designers Milla Jovovich and Carmen Hawk to create the next limited-edition collection for GO International®, an innovative program designed to provide affordable fashion created by world-renowned designers.
Arriving just in time for spring, Jovovich-Hawk’s exclusive collection for Target launches at Target.com/go and at most Target stores nationwide beginning March 2, 2008.
“Jovovich-Hawk for Target is a dynamic, wearable collection that really appeals to all women – it’s feminine and fun,” said Trish Adams, senior vice president, Target.
Jovovich and Hawk’s L.A.-based namesake label is in its fifth season, although the two have been friends for over 10 years. Their first collection was bought exclusively by Fred Segal and sold out almost instantly.
The label continues to build a fan base around the world and is now stocked in stores such as Ron Herman, Net-A-Porter and ShopBop in the U.S., as well as high-end retailers in Europe and Asia.
The Jovovich-Hawk for Target collection offers a variety of flowing, graceful dresses and tops touched with whimsical details. Floral print dresses and lace-detailed blouses add to the elegance of women from coast to coast, while flirty swimwear is ideal for spring getaways.
The collection ranges in price from $12.99 to $39.99, including must-haves such as smocked dresses, printed vests, active shorts, denim jeans and miniskirts.
Standout pieces include a denim linen vest, scoop-neck sweater cover-ups, floral bikinis and a gold lurex minidress. Accessories include an oversized linen bag in navy, as well as a perfect beach-time black floppy hat. Eyelet dresses and cropped jackets are perfect pieces to stay on trend this spring.
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