MILAN, Jan 30, 2008 / FW/ — Two weeks after opening a retail location in Tallin, Estonia, Gianfranco Ferré continues its expansion in Istanbul with a 200 square meters boutique in the city’s exclusive ‘Nisantasi’ mall.
A true meeting place of the East and the West, Istanbul is a metropolis with a history that dates back to 5500 BC. Once the capital of both the Roman and Byzantine Empires, the city is quintessentially cosmopolitan. In today’s world, Istanbul is also a place where modernity meets history.
As the new home of Gianfranco Ferré’s monobrand boutique, the retail location will offer women’s and men’s apparel and accessories. Like several of the company’s freestanding stores worldwide, the Istanbul boutique is “variation on a theme” of the label’s store concept. Colors and textures have been furthered refined, yet still reminiscent, even echo the concept that has enjoyed such appeal in Florence, Beirut, Hong Kong, London, Rome and Turin stores.
The walls are in ivory stucco with the inset wood furniture also in ivory and in polished black, trimmed in tone-on-tone leather. The beige highlights the brushed stone floors that “frame” black leather carpets.
The mirrors have lavish wengé frames. The seating is upholstered in Gianfranco Ferré fabrics, combining different materials – silk, velvet, grosgrain – mixed and matched in black and ivory stripes of various widths and textures.
The interior is cadenced in three rooms from the entrance, displaying accessories, men’s and women’s wear, with the latter enjoying the most discreet and intimate area. And thanks to a large double window and an equally large, striking single window, the store offers an entrance via the mall and a great view of the city from inside the store.
GIANFRANCO FERRE BOUTIQUE
CITY’S NISANTASI
TESVIKIYE CAD. 162 – Z-103
34367 NISANTASI – ISTANBUL
[SARA CONDE]
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