Forget Nike and Adidas, the coolest heritage brands right now are Fila and Champion.
Powerful retailers like Macy’s and Nordstrom help set trends, so when you start seeing brands from your childhood like Fila, Champion and James Perse pop up on their site, you know something is up. And we’re here to tell you that nostalgia, in fact, is that something. It seems that with so much uncertainty in the world, we’re taking comfort in some of the fashion brands of our youth, while a whole new generation is being exposed to some great fashion buys.
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