Opening its third store in the Dallas-Fort Worth Metroplex, Clarks chose the upscale Northpark Center to launch its new shopping environment Pure, which is coming to the US for the first time.
Introduced in the U.K. in May 2017, Pure is a new in-store design concept that focuses on simplicity and provides total flexibility in the way products are displayed and showcased. Positive consumer reception following a successful launch at the brand’s Manchester Market Street and Glasgow Buchanan Street stores encouraged Clarks to bring the updated shopping environment to its American retail outposts.
“The premiumization of the retail environment is a priority across all regions and we are proud to now offer this elevated experience to our U.S. customers with the Pure store design,” said Tara McRae, SVP Marketing and Ecommerce at Clarks Americas, Inc. “Dallas is an incredibly strong retail market and we know the extension of Pure to Northpark Center will be well received by existing customers while helping us attract new customers.”
The Pure store design uses a neutral color palette, natural materials, and under-lit shelving, making it incredibly versatile and suitable to showcase any product, from shoes and sandals to long-legged boots.
Additionally, illuminated light boxes and opal resin podiums positioned throughout the store create a gallery-like aesthetic for the collections. Brand and campaign imagery is displayed within the store for enhanced storytelling, while large-scale lightboxes are used to draw consumers in and further communicate key brand messages.
“The focus of the store design was to make the shoe the star and to tell immersive stories that resonate with our customers,” she added. “Pure helps us achieve both in a way that is authentic to Clarks.”
Beginning today, June 28, customers can visit Clarks’ 2,455 square foot store at the Dallas NorthPark Center to enjoy the Pure shopping experience.
To celebrate its opening, Clarks will take off $20 off your purchase of $100 or more! Now through July 31, 2018. (Offer valid 7/2-7/31/18 at the Clarks store located in NorthPark Center only. Excludes full-priced Originals and Unstructured product. Not valid on taxes, prior purchases or purchases of gift cards. Other exclusions may apply, see store for details.)
CLARKS
NorthPark Center
Second Floor (between Neiman Marcus and Nordstrom)
8687 North Central Expressway, Dallas, TX 75225
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