NEW YORK, Oct 24, 2013/ — Introducing the launch of the men’s and women’s Calvin Klein platinum label for Spring2014 where minimalism has been decoded, reassembled and revealed.
Contemporary shapes, innovative fabrics and a sense of attitude intersect and diverge to create a pared down, effortless line representing today’s Modernism. A fresh perspective on the brand’s signature aesthetic – reworked and reconstructed with an athletic, dynamic pulse – fusing street, sportiness and strength to form sophisticated, yet cool designs with an edge.
Fabrics. Materials and surfaces reflect a change and a fresh beginning; a balance of technology and craft. Pure, noble fabrics – like featherweight wool denims and chambrays, silks, leathers and silk/cottons – are juxtaposed with futuristic, technical materials. Surfaces are either glossy and fluid, or bonded and sculptural with opaque or matte finishes. Skins, leathers and suedes are bonded to a classic heather grey sweatshirt material for a luxe combination.
Subtle textures and satin weaves are key. Digital and data patterning form a subtle abstract movement in men’s prints. Laser cut edges and bonding create a sense of concealed construction. For men, contrasts of athletic shapes cut in double faced and technical jerseys layered with refined, softly constructed silk/cottons and featherweight wools.
Colors. Tones of platinum greys and blush, naked and buff neutrals are accented with black and white for a graphic effect. Viridian green is counterbalanced with modern watercolors, such as pale ice pink. Platinum metallics lend a touch of light and shine.
Key looks. Refined and defined silhouettes for him and her. Sporty, active shapes based on the t shirt, the sweatshirt, the tank – and all things American. For women, this Minimalist approach is paired with a new take on slip dressing.
Accessories. Graphic, textural and unexpectedly soft. Introducing a new group for men and women, featuring an Aframe construction in palmellato leather with an exaggerated envelope closure or more compact envelope clutch – both with intricate interior details. This season’s bags feature a selection of silhouettes with sophisticated accents, like jet black hand-painted edges on pale hues of nude, ice pink, bone and platinum grey with subtle textures.
The new Calvin Klein platinum label – Uncompromising purity; Regenerative Minimalism; A new tribe.
IMAGE CREDIT: © 2013 Getty Images
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