DALLAS, Jun 7, 2013/ — Spanish model Andrés Velencoso is the face of H.E. by Mango for the second season running. Headlining the brand’s Fall/Winter 2013 campaign, Andres was shot by Scott Schuman who is known in the blogosphere as The Sartorialist.
Yesterday in Barcelona, H.E. by MANGO, the menswear line of the Spanish brand unveiled its Fall/Winter 2013 campaign with Andrés Velencoso and Scott Schuman taking center stage. Talking about the campaign, both Andres and Scott complimented each other for their professionalism.
“Working with Andres Velencoso was very easy. He knows how to move so well that it is difficult for me to go back to taking photos of people who are not used to posing in front of a camera,” said Scott.
Andres Velencoso, the campaign model and brand image, commented: “It was different to other photo shoots. The vision and style of Scott are unique: he has a very different vision. Looking at his photos, I want to visit those locations.”
For the first time, the campaign launch was broadcast live by Hangout via the MANGO in Google+ and its YouTube channel, allowing the international media to interview, via videochat, the acclaimed photographer Scott Schuman and the Spanish model Andres Velencoso, while users worldwide were able to follow the event live and in real time.
For the Autumn/Winter season, H.E. by MANGO is opting for a smart casual style inspired by the beat generation and American vintage. Natural, earth, khaki and claret tones come together in this year’s trends with an unwashed and dyed look.
Added to this is the urban nature collection, a more general trend inspired by green cities, where technology and the rural origins of man become one by combining a more sophisticated style with masculine and urban garments for everyday wear.
For its part, the Premium suit collection extends the range of suits with the Classic Fit and versatile garments for a business style, in which the details make the difference.
H.E. by MANGO was created in 2008 to offer men a contemporary and modern men’s fashion range. Its style is based on updating the classics by giving them the required touch of fashion, adapting the trends to a simple, everyday and urban style.
The H.E. by MANGO menswear range now has over 100 retail outlets. In 2013, it plans to open approximately 80 retail outlets in countries such as Germany, France, Holland, Russia and Turkey, as well as in regions such as the Middle East, South--East Asia and South America. In the next few years, the H.E. by MANGO brand plans to reach a total of 500 retail outlets and account for 10% of the firm’s total turnover.
[MARI DAVIS]
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