LONDON, May 18, 2005/ FW/ --- More often than not, a store window displays the latest fashion, and for a visual merchandiser, it is always a choice of making as elaborate as it could be, or as ‘simple and clean’ as the merchandise will allow.

This series of 7 store windows exemplify ‘simple and clean’ that highlights the merchandise yet creating impact.

Using all female white mannequins with sculpted heads bordering on abstract, it also has a very androgynous feel to it, but the clothes that are all girly and romantic that came straight from the runways give it the femme effect.

Using bigger than life photographs that are used in the marketing campaign for the season adds the drama and also ties the window with the current advertising effort.

The challenge here was getting a ‘finished’ effect in a very big and wide window without taking away the spotlight from the clothes.

Note that there are basically no props in the store windows and that the “short rod” was used instead of the “long rod.” The reason for this – hide the rod as much as possible. Striking the mannequin was another choice that the visual merchandiser had, but using the rod seemed efficient and fast.

Store Window

Store Window

Store Window