An open back window always brings more light to
the interior of the store. It also presents a challenge to a visual merchandiser when creating a
background. This was solved by using three banners hanging from ALU's autopoles. The banners shows
the soles of the shoes made to look like a tire with the subliminal meaning of being able to go
miles and miles with these shoes.
Six pairs of shoes were shown, all of them sitting on
low pedestals, just below the line of sight of passersby. The banners were spaced apart so that you
can still see the interior of the store and see more styles of shoes available.
MOD 001010
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