In 1947, H & M started as "Hennes" which is the
Swedish word for "hers" because it only sold women's clothing. In 1968 it changed its name to
Hennes & Mauritz after it acquired Mauritz Widforss. And later it became H&M.
This store window is again part of its extensive
marketing campaign for their Winter 2000 underwear. An open-back window, you can see the whole store
from the sidewalk, making it very attractive to the passerby. Five realistic mannequins circa 1960,
including the hairstyle were again used.
MOD 001210
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