Claudia Schiffer is the model for H & M's
winter underwear collection. The whole ad campaign was shot by photographer Max Vadukul and could
be seen on print ads, buses and cabs. This store window is an extension of this advertising
campaign.
A bigger than life photo of Claudia Schiffer serve
as the background for this store window wherein there are no props except the four realistic mannequins
wearing the 2000 Winter Underwear Collection. Notice that the mannequins are "period mannequins,"
i.e. they look like they came from the 60s. It's because the ad campaign was inspired by the 1960s photographs
of Helmut Newton.
MOD 001210
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