News Coverage:

A New Era Begins In The End
By: Mari Davis

With a very tight schedule, this has been a very long season, and the fashion press in general is just glad that a regular 8 hours of sleep is once again possible.

Yet, it was also very rewarding and optimistic as the return to romanticism and elegance was seen all throughout the season, for both menswear and womenswear.

The 1990s that highlighted upfront sexiness is ebbing, and in the middle of the first decade of the 21st century, the runways cleared the way for sanity in fashion where “clothes made all the talking.”

It was a return to the basics, or to use an old cliché, “going down to the brass tacks,” as mastery of sartorial techniques became the focus of fashion houses big and small.

Yet, it is not just fashion that is changing. The world is also changing as the youngest baby boomers reach middle age and two new generations, Gen X and Gen Y, otherwise known as the Echo Boomers take center stage as the new economic force.

And with these two technologically savvy generations, wherein mass communications is a daily fare, they are also very well informed. As the fashion industry woos them, the change in the tempo is inevitable.

From what had been shown on the runway, fashion enters a new era with the Fall 2005 collections, a sure sign that the industry is also moving forward and remains on the cutting edge of innovations.