Aug 26, 2002/ FW/ --- In an unprecedented move by the British Fashion Council organizers of London Fashion Week, and 7th on Sixth, organizers of New York Fashion Week, London will kick off the international fashion season for Spring 2003.

This one time date change was necessitated by the first anniversary of September 11, wherein the commemorative events will be a week long instead of just one day.

Spring 2003 is turning out to be a historic season for London. The event which since 1994 has been sponsored by VS Sassoon will now be sponsored by P&G Beauty.

P&G Beauty is a 'halo' title that encompasses its portfolio of beauty brands including Olay, Pantene, Max Factor, Head & Shoulders, Herbal Essences, Nice'n'Easy and Aussie.

Commenting on the move of sponsorship, Nicholas Coleridge, Chairman of the British Fashion Council, on the announcement said, "P&G Beauty first became involved with London Fashion Week through the VS Sassoon brand in 1994. Eight years on we believe the move to a wider sponsorship will increase the benefits to London Fashion Week and assist the British Fashion industry as a whole."

The show is also moving its venue to the Duke of York's Headquarters, located at Kings Road, London SW3

As September draws near, all eyes are in London to kick off the Spring 2003 international fashion season.