NEW YORK, May 31, 2007/ FW/ --- Celebrating its second Annual LoveDay on June 8th, Cartier will present Faith Hill and Tim McGraw, Djimon Hounsou, Eva Mendes, Julianne Moore, Rihanna, Usher, Rachel Weisz and Elie Wiesel as the new LoveCharity Bracelet ambassadors.

Introduced more than 30 years ago, the Cartier LOVE bracelet has helped hundreds of charitable organizations by donating part of its sales to charity. Last year alone, Cartier donated more than $1.2 million to eight global charities from the sales of its LOVE bracelet.

With the objective of exceeding last year’s donation, Cartier is launching a new LOVE bracelet this year, together with 9 new celebrity ambassadors.

The new LOVECharity bracelet collection features an 18K white gold miniature LOVE bracelet graced with the word LOVE and accented with two signature screw motifs. It is set into a knotted silk cord available in various colors, with each cord designating support of a unique cause.

The LOVECharity bracelet is available for $475 with $100 per bracelet benefiting its corresponding charity. On June 8th, 10% of all sales from the collection will benefit the partnered organizations.

The new group of prominent ambassadors to join the 2007 endeavor includes:

“Cartier recognizes the importance of showing love and giving back to our world. To build upon the huge success of last year, we are excited to introduce a new LOVECharity bracelet to continue our efforts to help raise funds and awareness for important organizations,” said Frédéric de Narp, President and CEO of Cartier North America.

In addition, all celebrities who participated in last year’s LOVECharity bracelet initiative will continue their involvement, with their bracelets available for purchase until the end of the year. They include: Rosario Dawson for YouthAIDS (red bracelet); Salma Hayek for the Salma Hayek Foundation (white bracelet); Scarlett Johansson for U.S.A. Harvest (baby pink bracelet); Spike Lee for Maurice Kanbar Institute of Film & Television/Graduate Division/Tisch School of the Arts/NYC (purple bracelet); Edward Norton for Maasai Wilderness Conservation Trust (green bracelet); Sarah Jessica Parker for UNICEF (blue bracelet); Liv Tyler for The Breast Cancer Research Foundation (deep pink bracelet); and Michael Stipe for Mercy Corps/Gulf Coast Recovery Fund (black bracelet).

The Cartier LOVE Collection, including the LOVECharity bracelets, is available in Cartier’s 34 boutiques across the U.S. and Canada. For more information, please visit www.cartier.com or call 1.800.CARTIER.