Vera Wang Princess: A Fairy Tale Comes Alive On The Web
By: Mari Davis
Photo below: Camille Belle embodying the Vera Wang Princess perfume
Photo courtesy of Vera Wang Princess
DALLAS, Aug 29, 2006/ FW/ --- --- It’s a fairy tale come true in our high-tech world. The princess’ castle has moved from Camelot to the world wide web, where ‘Vera Wang Princess’ rules and holds court.
‘Vera Wang Princess,’ the new fragrance from New York-based designer Vera Wang, is virtually opening her castle to welcome the metro princesses that live within us, waiting to be set free when the time is right.
And that time is NOW, as fashionistas unleash the inner princesses in them to visit www.VeraWangPrincessBeauty.com
Opened last August 10th, the website offers an interactive, exploratory experience where a modern day fairy tale unfolds and the participant is invited to choose events fashions and luxuries that best express her royal personality in preparation for a magical night.
It’s the virtual world encroaching on the real world, because at www.VeraWangPrincessBeauty.com, fairy tales can come true.
Visitors can win a Vera Wang Lavender Label inspired by the dress worn by Camilla Belle in the ad campaign, a custom iPod designed by Vera Wang and samples of Vera Wang Princes fragrance.
Nineteen-year old Camilla Belle is your host at www.VeraWangPrincessBeauty.com Behind her model and actress persona, Camilla Belle also embodies the aspirational aspects of ‘Vera Wang Princess.’
An aspiring classical pianist, Camilla also speaks several languages fluently, including Spanish and Portuguese. She has been actively involved in various charities and is an international spokesperson for ‘Kids With A Cause,’ created to provide a helping hand to children suffering from poverty, hunger, and lack of education, neglect or abuse.
Get to know her better as you watch behind-the-scenes footage from the advertising campaign shoot with Camilla Belle as the face of ‘Vera Wang Princess,’ another feature of www.VeraWangPrincessBeauty.com
‘Vera Wang Princess,’ is an ode to youth and young women everywhere. Its essence – fruity floral, rich with vanilla and brimming with exotic flowers and succulent fruits, makes it radiant and whimsical.
The scent sparkles with the captivating, sweet, tart aroma of delicate lady apples and dreamy water lily kissed lightly by golden apricot and mandarin meringue.
Sweeping into a heart of ripe pink guava and the rare, coveted Tahitian tiare flower, wild tuberose and dark chocolate join the revolution. Tempted with a tasty vanilla chiffon and pink frosting, the fragrance is wrapped in a mysterious air of precious amber and forbidden woods.
‘Vera Wang Princess’ launches nationwide in September following a six-week exclusive engagement at Macy's East, Nordstrom and Sephora.